Content is still king.

As part of the team heading up marketing for an international commercial real estate company, Emily elevated its brand awareness among both current and potential clients, as well as the CRE industry overall.

Drawing from the expertise and credibility of the members of the organization, she put together a content strategy and calendar that highlighted each organizational member’s vast and deep knowledge in tenant representation, as well as industry trends, insights, and feature articles, then managed the calendar to effectively promote the thought leadership represented throughout the organization. She ghost-wrote and copy-edited as needed, and kept the content fresh on a weekly basis. With regular posting, quality content, and SEO tactics, within three months visits to the website and social media engagement more than doubled.