The more you know the value and mission of your business, and understand the needs and behaviors of your audience, the more effective your marketing will be.
At RIZU, our goal is not only to develop deliverables that check off tasks, but to infuse strategy into everything we do. We partner with small business owner-operators to develop brand statements, messaging planks for each product/service you offer, audience personas, and marketing plans that are aligned with your business goals.
All of our strategies start from the viewpoint of your target customer, which is why it’s vital to develop and deeply understand your personas and the value your business provides. We are human-centric in our approach - meaning we think first about what your audience needs from a deeply human perspective, and develop plans and tactics that are crafted to build trust with each audience segment.
When it comes to implementing your marketing strategy, we stay in-the-know and up-to-date on marketing trends in order to provide clients with expert insights and recommendations. From the most relevant channels for your audience(s), to cutting-edge and proven tactics, to creative and innovative concepts that are sure to capture your audiences’ attention - our goal is optimum results.
Excellence in Execution
In the digital era, marketing is constantly changing and your audiences’ attention is being pulled a million different ways. In order to break through the noise and move your audience to action, we strive to think outside the box while distributing quality, effective messages through innovative means. We continually monitor metrics and optimize each initiative in order to learn what works (and what doesn’t), and reach and exceed goals.