Rebranding & Repositioning a National Event with International Draw.

A national event (with international reach) that focuses on marine technologists and engineers was losing steam: registrations were down, revenue was struggling, and the brand was losing interest among target audiences.

As part of the team responsible for a complete rebrand, Emily developed a marketing strategy and timeline that would appeal to target audiences and drive not only event registrations, but also speaker submissions and sponsor and exhibitor commitments. Emily reworked the full website wireframe and drafted new copy and strategic messaging that was used across all marketing channels. She also reworked the entire social media strategy and drafted and distributed ambassador toolkits for well-known attendees, speakers, sponsors, and exhibitors.

Through engaging content, consistent messaging, and a freshly defined brand, within one year the event:

• Went from 800 attendees to 1,800

• Increased revenue by 110%, and the number of exhibitors grew by 30%

• Built brand loyalty among all attendees; post-event, more than 90% attributed the event as a valuable use of their time and resources