When a doula approached Emily with a desire to turn her work into a true business, they got to work: from interviewing past clients and learning from the owner her true passion behind her work in order to define the brand essence, to crafting a business name that fit, to designing a logo, to writing the website copy, to setting the site up from scratch - it was a fulfilling and fun journey that has set the stage for Kindled Life Doula Services to take on new clients and position the brand both regionally and nationally in the birthing industry.