What is RIZU?

…And what does RIZU have to do with marketing and brand strategy?

Funny you should ask. Rhizoo is the Greek word for “rooted,” which was originally part of our company name and built on the premise that our services help small- to medium-sized businesses more deeply define their brand in order to grow - similar to how roots must be deeply planted and properly maintained in order to develop into fully-realized plants.

When we decided to update our name from “Rooted Marketing Solutions” to something a little more unique, we shortened rhizoo to RIZU (re-zoo), for no other purpose other than we love and stand by our brand story, and it’s shorter and hopefully easier for our audiences to guess how to pronounce 😜

So why Greek? Well… number 1, I (Emily) love their food. The Mediterranean diet is the best, most quality diet out there (ranked by USN in 2023): it’s full of flavor, it’s diverse and appeals to a broad audience, and it helps humans thrive through its nutrient-dense focus.

But really, the biggest reason is because I love the phrase, “being rooted and established in love” - which comes from the Bible (Ephesians 3:17), and was originally written in Greek. As a company, we strive to treat every client with an attitude of respect and love - highly valuing their personhood and their business.

RIZU Marketing is about results - helping clients grow and meet their goals - and it’s also about making our world a better place through honoring and treating people the way we would want to be treated.

So in our eyes, RIZU has everything to do with marketing and brand strategy.

Get a better look at some of those results and connect with us to learn more.