There’s significant buzz in the marketing/SEO world about Google’s new AI Search tool, SGE (Search Generative Experience), and this evolution in Google Search will require marketers and business owners to refine their approach to SEO in order to keep their website at the top of Google’s SERP (search engine results page).

These primary takeaways and recommendations will help businesses prepare for its launch.

When companies need marketing leadership, but don’t have the resources to hire someone full-time, a Fractional CMO optimizes marketing cost while providing maximum value.

What part of your marketing needs to “die”? Just like many philosophers have said: some things need to die for others to live.

If your small business doesn’t yet have a holiday marketing strategy, it’s time to put pen to paper and plan how you’ll creatively and effectively engage current and prospective customers this holiday season.